Earlier this week, AMC CEO Adam Aron announced the theater chain was looking into the concept of allowing moviegoers to text in theaters, citing millennials as the trend inspiration.
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life,” he told Variety. We’re considering a test allowing texts in a VERY FEW screens. We know vast majority of audience wants no texting,” he said today. “IF ever, we ONLY would pursue in a way we’d be TOTALLY confident ALL our guests will fully enjoy movie going experience at AMC.” Via ABC News
This announcement was met with a lot of opposition as the general public took to social media, of course, to voice their disapproval. Well, AMC heard everyone loud and clear.
The below statement was posted to the corporate Twitter page, with a caption that read “NO TEXTING AT AMC. Won’t happen. You spoke. We listened. Quickly, that idea has been sent to the cutting room floor.”
As a company that prides itself on being “the customer experience leader,” it looks like they really do take into consideration what the customers want (and don’t want) to experience.