The new Brand Ambassador for Cadillac, Kelly Rowland was spotted Wednesday celebrating the grand opening of Cadillac House in New York City.
The singer/actress is no stranger to big endorsements, having represented brands such as Claritin, Seagrams, Dark and Lovely, and Dreft – to name a few. The success of her new BET doc-series “Chasing Destiny” has elevated the multifaceted star to a position of professional leadership and influence in the entertainment business. With an image that is undeniably sleek and sexy, combined with her strong professional prowess, Kelly Rowland is a great celebrity match for the Cadillac brand.
Cadillac shared a snippet via Twitter of the commercial shot with Kelly Rowland for the CT6 Sedan earlier this year. VIEW HERE.
Kelly also tweeted about the Cadillac House grand opening.
Located on the ground floor of the company’s global headquarters, Cadillac House is not your average automobile showroom.
Cadillac House serves as a rotating location for events, vehicle exhibitions and collaborative partnerships with pioneering organizations, such as the Council of Fashion Designers of America (CFDA) and Visionaire.
Visitors encounter an ever-evolving look inside the brand, anchored in the exploration of a wide spectrum of talents, industries and enterprises. From concerts to interactive art installations to fashion retail space, Cadillac House is designed as a meeting place where innovators, creators and the curious can find inspiration – and one another.
As home to The CFDA and Cadillac Retail Lab, the space will be a multi-disciplinary haven for top-tier design talent to bring to life their vision of a brick-and-mortar boutique experience.
“The CFDA is excited to extend its partnership with Cadillac through Retail Lab and to be part in the launch of Cadillac House,” said Steven Kolb, President and CEO of the CFDA. “By merging fashion, art, design and automotive, Cadillac House will be a new, dynamic destination in Hudson Square.”
Cadillac House is designed by global design firm Gensler. Cadillac House is located at 330 Hudson St. and open to the public from 7am to 7pm ET Monday through Friday and 10am to 7pm Saturday and Sunday.
Congratulations to Kelly Rowland on the endorsement, and for representing Cadillac extremely well at the innovative launch of Cadillac House in NYC!